The Challenge
PS Jewelry, one of the most renowned jewelry brands in the region, celebrated two decades of history and wanted to mark this milestone with a bold transformation. The previous logo no longer reflected the sophistication and modernity expected from a growing luxury brand. Dablion’s challenge was to translate 20 years of tradition into a hand-crafted, exclusive visual identity that would represent the company’s new era.
Our Strategy
We developed a hand-drawn visual identity that combines exclusivity, elegance, and modernity.
- Created an artisanal, sophisticated, and timeless logo to reinforce the brand’s premium character.
- Redesigned the symbol with the founder’s initials, Paula Santos, bringing new weight and refinement to the designPS – DABLION Compactado.
- Applied a luxurious color palette that conveys exclusivity, sophistication, and contemporaneityPS – DABLION Compactado.
- Standardized typography and brand patterns to ensure consistency and recognition across all platforms.
The 20-Year Celebration
The launch of the new visual identity was integrated into the 20th anniversary celebration of PS Jewelry, an exclusive event in which Dablion was involved from concept to execution. Every detail of the event reflected the brand’s renewed aesthetic, transforming the occasion into a milestone for clients, partners, and guests.
Results
- A renewed, exclusive visual identity, hand-drawn to highlight the brand’s luxury positioning.
- Consistent, elegant, and modern communication, strengthening brand recognition.
- A memorable event that consolidated PS Jewelry’s transition into its new chapter.
Conclusion
The partnership between Dablion Creative Studio and PS Jewelry was decisive in repositioning the brand on its 20th anniversary. The project honored the company’s tradition while presenting a forward-looking brand ready for the future.
Projects like this showcase the essence of Dablion: turning major milestones into memorable visual experiences.
